Surveys in the hands of salesmen
I recently purchased a 2011 Ford Fusion Hybrid (one of the best-built cars I have owned – but that is for another blog). With the recent spike in gas prices, the supply for Fusion Hybrids has been low...
View ArticleClik here to view.
Gone but not forgotten – the power of branding
Pan Am Series on ABC Television Every company or product has a brand. In these days of SEO and clicks it’s easy to forget the impact that branding can have. ABC’s launch of its new series Pan Am...
View ArticleThe Like button – What’s stopping me?
I’ve recently been contacted by a few restaurants and retail stores I frequent as well as by a telephone equipment supplier here at work to Like them on Facebook or follow them on Twitter. The...
View ArticleTime drags, time flies: A decade in marketing research
As we approach the 10th anniversary of the 9/11 attacks this weekend, it seems a good time to take a few minutes to reflect not only on that tragic day but also on all the changes that have taken place...
View ArticleSon of a researcher
I am the son of a marketing researcher. My father, Tom Quirk, spent nearly 25 years conducting and coordinating marketing research, primarily in the agricultural industry. Growing up as the child of a...
View ArticleIs too much emphasis being placed on the “Like” button?
Who doesn’t want to be liked? We spend a vast majority of our life trying to get people to approve of us. Companies are no different. In an attempt to connect with their customers and potential...
View ArticleIs a two-question survey still a survey?
In the last month, I took both of my cars to the dealer for regular service. For my Mercedes, I waited in their lobby while the car was serviced. I was offered gourmet coffee and cookies and was able...
View ArticleResearch is dead? That’s news to me
Over the last couple of months I have read blogs and articles proclaiming that research is either dead or dying. I don’t believe this. There is no doubt that the game is changing significantly but from...
View ArticleClik here to view.
Can you trust online reviews?
My wife and I recently took a family vacation to Mount Rushmore. We don’t travel often so when we do vacation, we like to treat ourselves by staying at luxury hotels (i.e., four stars or more). Despite...
View ArticleClik here to view.
Another great use of eye-tracking technology
I was watching the local news the other night and it featured a great feel-good piece on eye-tracking technology. While this story is not about marketing research or insights, it does show the great...
View ArticleClik here to view.
Big data = front-page news
In recent years, “big data” has become impossible to ignore and is a common topic of conversation in our offices. Turns out, it’s not only the research industry that’s talking. This morning, I was...
View Article
